My expertise lies in crafting impactful brand strategies that resonate emotionally with target consumers, driving purchase intent and fostering loyalty. With successful executions across digital, emerging, and traditional media, as well as immersive store experiences and visual identity systems, I've had the privilege of serving as creative director for renowned brands. In this role, I've honed my skills in team building and talent retention, recognizing that exceptional creative work thrives on trust and collaboration among diverse stakeholders.
Colleagues often describe my greatest strength as a balance between strategic thinking and creative innovation. They also highlight my genuine care for people, stemming from my belief in the importance of listening and fostering open dialogue.
On a personal note, I cherish spending time with my husband, two daughters, and our energetic boxer, Rooney. I find joy in exercising, reading, and escaping to my happy place in Maine.