CHERYL LEE
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PHOTO ART DIRECTION MODELS

As we know it, the public face of parenting has been filtered, curated, and styled. At Babies”R”Us we developed our photography style to be aspirational. To illustrate the perfect nursery, the perfect baby, and the perfect family.

Life with a baby can be many things. It can be happy, sad, rewarding, frustrating, and exhausting. Parents can be overwhelmed, confused, terrified, and excited. We are seeing and hearing more and more how our guests are craving unfiltered reality. A truer depiction of life.

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