BABIES"R"US

In collaboration with our apparel team I worked hard to establish BRU as a fashion-forward brand. In Fall 2017, we launched the first Apparel Look Book online and via our social channels, which enhanced the site and showcased our own exclusive Koala Fashion collections. Our apparel social posts have consistently exceeded benchmarks in Instagram and Pinterest. For 2017 Apparel increased Private Brands penetration by 7.2% vs 2016.