Raymour & Flanigan embarked on two pivotal projects aimed at bolstering their brand presence and fostering growth:
Boston Market Recruiting Campaign: I spearheaded the development of a targeted recruiting campaign for Raymour & Flanigan's new store in the Boston market. This strategic initiative was rolled out across multiple channels to attract top talent.
New Store Grand Opening: I orchestrated an impactful grand opening campaign for Raymour & Flanigan's inaugural store in the Boston market. This campaign was designed to ignite excitement and drive foot traffic to the new location.
Each project was meticulously tailored to align with Raymour & Flanigan's specific objectives and brand identity, resulting in successful outcomes.