Movie HQ, a platform for showcasing movie-themed toys, launched a dedicated microsite supported by digital, social, and print drivers. Our 360° marketing campaign targeted moviegoers, collectors, and kids with unique, customized content across email, social media, and the microsite, all aligned with highly anticipated blockbuster kid movies. This initiative exceeded goals for audience growth and engagement, resulting in $10 million in incremental sales and a 1.4% increase in market share.